Swarovski Reinvent

Attention: Swarovski has ceased the sale of all retail Jewelry Making Crystals and Components, as part of Swarovski’s new corporate strategy and exit from the industry.
All Swarovski sales are final and sold while supplies last. If you want to buy Crystal Rivolis, please email Corel [email protected] ASAP.

“We are aiming to reposition Swarovski in the field of attainable luxury. That’s why the new designs have a higher perceived value”
— Robert Buchbauer, CEO Swarovski

Swarovski has decided to re-align its business model and will focus on fewer segments in the luxury, accessories, fashion & selective niches going forward.
Swarovski realigns its wholesale network and will focus on fewer segments across luxury, accessories, and fashion, and aiming to reposition Swarovski in the field of attainable luxury. That’s why the new designs have a higher perceived value in terms of volume, refinement, and techniques versus previous collections.

Please be assured that Swarovski has made a substantial commitment to providing additional stock on key product lines (5328, 5000) through to October 2021, but some product lines will be discontinued immediately and stock will be available on those items in very limited amounts. As of September 2021, any remaining Swarovski stock will be sold as a final sale. We are so very heartbroken about this but we are working on offering a variety of alternatives such as Preciosa Crystal and Krakovski Crystal.

If you have any concerns regarding a specific product and its availability, please contact us at [email protected] and we will be happy to source an item for you.
Thank you for your patience.

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