“We are aiming to reposition Swarovski in the field of attainable luxury. That’s why the new designs have a higher perceived value”
— Robert Buchbauer, CEO Swarovski
Swarovski has decided to re-align its business model and will focus on fewer segments in the luxury, accessories, fashion & selective niches going forward.
Swarovski realigns its wholesale network and will focus on fewer segments across luxury, accessories, and fashion, and aiming to reposition Swarovski in the field of attainable luxury. That’s why the new designs have a higher perceived value in terms of volume, refinement, and techniques versus previous collections.
Please be assured that Swarovski has made a substantial commitment to providing additional stock on key product lines (5328, 5000) through to October 2021,
but some product lines will be discontinued immediately and stock will be available on those items in very limited amounts. As of September 2021, any remaining Swarovski stock will be sold as a final sale.
If you have any concerns regarding a specific product and its availability, please contact us at [email protected] and we will be happy to source an item for you.
Thank you for your patience.